Updated: [March 27, 2025]

VOZ MERCADO (“Voz Mercado”, “we”, “our” or “us”) is committed to protecting your (“you” or “your”) privacy and safeguarding your personal information. The purpose of this privacy policy is to inform you about our privacy practices, including how we collect, use, and disclose your personal information.

This privacy policy applies to all of our activities, unless we have provided you with a separate privacy statement for a particular product, service, or activity.

Please review this privacy policy carefully. By submitting your personal information to us, registering for or using any of the services we offer, using our website, or voluntarily interacting with us, you consent to our collection, use, and disclosure of your personal information as set out in this privacy policy, as revised from time to time.

WHAT’S IN THIS PRIVACY POLICY?

• Meaning of Personal Information
• Personal Information We Collect
• How We Use Your Personal Information
• How We Share Your Personal Information
• Your Consent to Collection, Use, and Disclosure
• Our Use of Cookies
• Opting Out of Communications
• Retention, Storage, and International Transfer of Personal Information
• Information Security
• Accessing and Updating Your Personal Information
• Third-Party Websites and Services
• Children’s Personal Information
• Privacy Policy Updates
• Contact Us

Meaning of Personal Information

We collect personal data about you in different ways. “Personal information” means information about an identifiable individual. This information may include (without limitation) your name, email address, and telephone number. In some jurisdictions, things like IP address or cookie and mobile device identifiers may also be considered personal data.

Personal information does not include business contact information that is solely used to communicate with you in relation to your employment, business, or profession, such as your name, position, work address, work telephone number, or work email address.

Personal Information We Collect

The personal information we collect generally falls into one or more of the following categories:

Products and Services

For individuals who use our products and services, we may collect information from you or from your use of our products or services.

• Information you submit to us: We collect information that you submit through your use of our products or services, including (without limitation) information you provide in connection with the creation and management of your account, such as your name, email address, and password.
• Information we automatically collect: We collect log data and usage information relating to your use of our products and services.

Website

For individuals who visit our website located at mercado.voz.us, we may collect information from you or from your activities on our website.

Like most websites, we may collect certain technical and device information about your use of our website, such as your IP address, browser type, and operating system.

Other Interactions

For individuals who interact with us in person, by phone, email, or social media, we may collect information that you provide to us, such as your name, email address, and other contact information.

We do not collect payment card information. Online payments are processed through a third-party provider.

How We Use Your Personal Information

We use your personal data to help us meet our mission of benefiting Latino families with traditional families through commerce. For example, we use your information for the following Processing Purposes:

• Provide you with our products and services;
• Contact you regarding our products and services;
• Monitor and improve our offerings;
• Conduct research and analysis;
• Respond to inquiries and requests;
• Investigate Legal claims and for legal compliance
• Provide you with relevant marketing and promotional materials;
• Identifying and authenticating you to our different marketing or promotional programs
• Administering and maintaining accounts and preferences, as well as financial incentive, rewards, discounts (e.g., price or service coupons) and loyalty programs.
• Serving ads. This includes serving you with relevant ads and serving others, who, having a profile like yours, may be interested in hearing from us, with relevant ads through custom audiences and look-alike audiences. For example, we may upload your hashed email address into a social media service and ask that social media service to send our ads to you and to people who have similar interests as you.
• Ads Administration, such as measuring and tracking the effectiveness of advertising campaigns and carry out other administrative and accounting activities with respect to ad campaigns
• Security, including detecting threats and protecting against malicious or fraudulent activity
• Recordkeeping and Auditing, including recordkeeping and auditing interactions with consumers, including logs and records maintained as part of transaction information

How We Share Your Personal Information

We may share your information with third-party service providers who assist in operating our business, including payment processors, hosting providers, advertising / brand partners, Ad Tech and analytics providers.

Additionally, we may disclose your information:

• To comply with legal obligations;
• To protect our rights or the rights of others;
• In the event of a business merger, sale, or acquisition.

Your Consent to Collection, Use, and Disclosure

We collect, use, and disclose your personal information with your consent or as permitted or required by law. You may withdraw your consent at any time by contacting us.

When we have your consent, we may disclose your personal data to others, such as select partners so they can send you offers, promotions, or ads about products or services we believe you may be interested in.

Our websites and applications may make available contact information, unique identifiers, inferred and derived information, online and technical information and geolocation data with online platforms and ad tech companies to help us serve you relevant advertisements and offers, subject to applicable legal requirements, which may include consent and/or opt-outs.  We do not sell your personal data to marketers in exchange for monetary compensation.

Vendors

We may disclose or otherwise make available your personal data to our vendors (including “service providers” and “processors” defined under applicable laws, which we collectively refer to as “service providers” or “vendors” herein) who help us run our business. This includes hosting our sites, processing payment information for the purchases made by you through our sites, delivering our emails and marketing communications to you, analyzing the data we collect, helping us with sales attribution (e.g., to see if we showed you an ad on a platform site and then you bought a product from us) and sending you the products and services you requested. 

We also disclose or otherwise make available your personal data with lawyers, auditors, consultants, information technology and security firms, and others who provide services to us. We disclose or otherwise make available only the personal data needed for these companies to complete the tasks we request or, where permitted by applicable law, use the personal data for certain internal purposes such as security or fraud detection. We instruct our service providers to appropriately process and protect your personal data.

Our Use of Cookies

Cookies are small files sent to your computer as you surf the web. They store useful information about how you interact with the websites you visit. We use cookies in several ways, such as:

• Allow you to browse the website and use its features
• Serve you with relevant advertising and measure the effectiveness of such advertising
• Ensure that you are not shown an ad more than you should be (called “frequency capping”)
• Learn more about the way you interact with VOZ Mercado
• Help us improve your experience when visiting our websites
• Remember your preferences, such as a language or a region, so there is no need for you to customize the website on each visit
• Identify errors and resolve them
• Analyze how well our websites are performing

You can manage your cookie preferences through your web browser settings.

Opting Out of Communications

You can opt out of marketing emails by clicking the “unsubscribe” link in any email or by adjusting your communication preferences in your account settings.

Retention, Storage, and International Transfer of Personal Information

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy. Your information may be stored and processed outside your country of residence, subject to local data protection laws.

Information Security

We implement security measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no security measures can guarantee complete protection.

Accessing and Updating Your Personal Information

You may request access to, or updates to, your personal information by contacting us.

Third-Party Websites and Services

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

Children’s Personal Information

Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from children.

Privacy Policy Updates

We may update this privacy policy from time to time. Any changes will be posted on our website with an updated “last modified” date.

Contact Us

For any questions regarding this privacy policy, please contact us at:

Voz Mercado
Email: mercado@voz.us
Website: mercado.voz.us